Wednesday, April 23, 2008


The UK office of Government Commerce is in the market for a new logo. Here's the new one they've settled on. Anyone wondering why you care? Put your left ear on your left shoulder and look again.

Here's what their spokesman had to say:

"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"

He concluded: "The new identity has been extremely well received, as it presents a very clean, uncluttered and modern identity."

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